PSG team up with Jordan for Champions League
BERNAT LÓPEZ / ©XTREM FOOTBALL
Paris Saint-Germain and Jordan Brand just made history by announcing a partnership that sees the Parisian giants become the first football club to ever land a deal with Jordan. The unique announcement breaks new ground for football’s relationship with style, with Jordan Brand’s debut collection for PSG showcasing looks that work on and off pitch.
The collection includes two special edition match kits, footwear and apparel. The kits feature clean black and white colorways with red accents that will be used as the club’s third and fourth kits, exclusively in the Champions League. The goalkeeper kit comes in bold Infrared, a nod to one of Jordan Brand’s heritage colors.
“Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so to partner with the club is a natural fit”, Michael Jordan said in a release. “We’re excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fueling the energy for sport and style globally”, he added.
The footwear and apparel collection channels the predominately black-and-white look of the kits, but also adds a strategic use of red, another Jordan Brand heritage color and prominent color on Paris Saint-Germain kits. There will be Nike phantom and Nike Mercurial boots featuring the Jumpman and Swoosh branding.
“The footwear and apparel collection channels the predominately black-and-white look of the kits, but also adds a strategic use of red”PSG & Jordan
Jordan Brand collaborated with Neymar in 2016 on a product line in which he became the first soccer athlete to wear Jumpman performance apparel on the field – the NJR X Jordan Hypervenom.
“For me the Jordan Brand means phenomenal, magic, irreverent”, Neymar said in a statement. “It is perfect for Paris and for the Champions League. It is a huge responsibility to carry Jordan’s name on a shirt and we look forward to an excellent season. Two partners that are champions, both Paris and Jordan, so I really hope this connection brings us many titles”.