BERNAT LÓPEZ / ©XTREM FOOTBALLManchester United midfielder Paul Pogba has been ranked as the most marketable athlete in the world by SportsPro. The Frenchman, who was one of the leading lights during his country’s World Cup triumph, heads the ninth annual SportsPro 50 Most Marketable Athletes list.
Anthony Joshua topped the list last year, but slips to second this time around, sandwiched between Pogba and his France team-mate Kylian Mbappe. Focusing on marketing potential over the coming three-year period, the top ten sees athletes from across the world ranked according to criteria including age, home market, charisma, social media engagement, willingness to be marketed and crossover appeal.
The only other footballer to make the top ten was Tottenham striker Harry Kane who finished sixth, with his endeavours for England at the World Cup, where he finished as the tournament’s Golden Boot winner with six goals, certainly doing him no harm.It’s Pogba, however, who takes the title as the world’s most marketable athlete, who has become an iconic figure in the sport both on and off the pitch – with his 28.3m and 5.77m followers on both Instagram and Twitter suggesting he has the global appeal.
While earning such a coveted award, the former Juventus man has endured a difficult start to the season with United, who have stuttered in the opening weeks of the Premier League season, losing two of their opening four games prior to the international break.How SportsPro created the final score? In short: scored out of 100, their unique and exclusive index goes beyond overall reach and easy-to-calculate social follower counts to provide a more accurate measure of an athlete’s engagement rates across their promoted posts on Facebook, Instagram, Twitterand YouTube.